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About Clubs@CU
launch Fall 2021
How might we connect hundreds of student groups to thousands of prospective and new students
at Columbia's 20+ schools?
Two User Groups
1. Club Seekers > current students and prospective students
2. Club Leaders > undergraduate and graduate students
Inspired by Club Seekers
Current club directories are...
> out of date
> lack navigation tools
> missing unrecognized clubs
> lack contact information
> lack social media information
> lack club descriptions
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Clubs@CU solves these pain points!
Inspired by Club Leaders
Current club directories are...
> not editable by students
> lack customization tools
> inaccessible to unrecognized orgs
> fail to garner traffic and recruits
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Clubs@CU solves these painpoints!
feasibility
Feasibility of Clubs@CU
Monetization Pathways
> Digital Advertising
> University Sponsorships
> Future: advertising for club events
Other Stakeholders
> Spectator (Admin)
> Spectator (Revenue, Ad Sales, Marketing)
> Columbia/Barnard Admissions
> Columbia/Barnard Undergraduate Student Life
> Columbia/Barnard Club Governing Boards
Costs of Clubs@CU
> DigitalOcean Droplet
> Work Study for qualified staffers
> Future: launch advertising costs
workflow
Workflow for Clubs@CU
Firsts for Product Design
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User Interviews > for pain-point discovery and verification
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User Testing > for testing design and feature accessibility
Firsts for all of Product
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Design and Engineering Joint Ideation > enhanced staff buy-in
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Design and Engineering Joint Iteration > set record development speeds in the midst of a pandemic
Future Initiatives
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Product and Revenue Joint Ideation
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Product and Revenue Joint Iteration
Project
Credits
My Design Team
Cindy, Product Manager
Mirah, Lead Product Designer
Cecilia, Product Manager
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Sagarika, Product Designer
Philippe, Product Designer
Aaron, Product Designer
Anissa, Product Designer
launch Fall 2021
Engineering Team
McKenna, Head of Engineering
Karlo, Head of Engineering
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Erin, Engineering Manager
Elaine, Engineering Manager
Caroline, Engineering Manager
Paul, Engineering Manager
Amina, Engineering Manager
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Spectator Associate Engineers
credits
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